The tennis world was paralyzed when Novak Djokovic, with a broken voice and glassy eyes, announced his final retirement after his last participation in the Six Kings Slam. Nobody imagined that, just a few hours later, the president of the tournament, Turki Alalshikh, would carry out an unprecedented act that would change the history of sport.

Alalshikh declared to the international press that he would give the Serb 10% of the shares in the tournament, a stake worth millions of dollars. With this, Djokovic not only retired as a moral champion, but also as co-owner of the newCoup of the seven kings, a symbol of the transformative power of tennis in the Middle East.
“Djokovic did not win the title, but he conquered our hearts. He is a legend, a true king,” said Alalshikh, visibly moved. The audience present, made up of celebrities, former tennis players and members of Saudi royalty, responded with an applause that seemed to have no end, reflecting the magnitude of the historic moment.
The surprise was amplified when the president revealed that the name change toCoup of the seven kingswould pay tribute to the seven players who, according to him, represent the eternal excellence of world tennis. However, he clarified that Djokovic would occupy a special place, not only for his achievements, but for his human and sporting impact.
In the midst of the excitement, Djokovic took the microphone and spoke 17 words that resonated in the absolute silence of the auditorium:“It’s not about always winning, but about leaving a legacy that inspires those who come after you.”The crowd burst into applause and cheers, while Alalshikh could not hold back his tears.
The Serbian’s words spread around the world in a matter of minutes. Social networks exploded with messages of admiration, and the label#SieteReyesSlamIt became a global trend. Players like Nadal, Federer and Alcaraz reacted with respect and affection, highlighting Djokovic’s greatness even off the court.
Sources close to the tournament confirmed that Djokovic will participate in the event’s executive committee, contributing his experience to attract new generations of talent. In addition, the creation of an academy in Riyadh that will bear his name, aimed at training future world champions, is planned.
This gesture of union between East and West symbolizes a new chapter for professional tennis. HeCoup of the seven kingsIt will not only seek to offer a spectacle, but also promote inclusion, innovation and sustainability, pillars that Djokovic has defended throughout his career.
As the sun fell on the stadium, those in attendance understood that they were witnessing something more than a sporting ceremony. It was the birth of a new era, a fusion between the legacy of the past and the vision of the future. Djokovic, once again, had made history without needing to lift a trophy.
With his retirement, tennis loses an unmatched competitor, but gains an eternal ambassador. HeCoup of the seven kingsIt is preparing to be much more than a tournament: it will be a symbol of respect, passion and evolution. And at the center of it all, Novak Djokovic, the king who did not win… because he had already conquered everything.
