Emirates Airlines has announced a surprise personal sponsorship deal with 22-year-old British tennis player Emma Raducanu. The deal not only includes complimentary Emirates first-class flights to all of Emma Raducanu’s tournaments,
but also a $2 million annual sponsorship to support her career. Emirates announced it as part of its “Dream Accelerator” campaign to promote young talent. Emma’s response has touched the world, with the chairman of Emirates Airlines praising her!
In a stunning move that has captured the attention of both the tennis and business worlds, Emirates Airlines officially revealed a long-term partnership with Emma Raducanu, one of Britain’s most promising young athletes. The airline, known for its luxury service and global influence, confirmed that the collaboration is part of its ambitious “Dream Accelerator” initiative — a campaign designed to inspire and empower the next generation of global icons.
According to Emirates, the partnership will provide Raducanu with an exclusive $2 million annual sponsorship package, along with unlimited first-class travel benefits for her and her coaching team to attend tournaments across the world. The deal also includes promotional campaigns featuring Raducanu as the face of Emirates’ new global brand message, emphasizing excellence, resilience, and the power of dreams.
The announcement was made at a press event held at the Emirates headquarters in Dubai, where Raducanu appeared radiant and emotional. Dressed in a sleek white suit symbolizing purity and ambition, she thanked the company for believing in her potential despite the ups and downs of her career since her historic 2021 US Open victory.
“I am incredibly grateful to Emirates for this opportunity,” Raducanu said during her speech. “This partnership means so much more than sponsorship — it’s a belief in my journey, my hard work, and my dream to reach the top again. Emirates represents excellence, and I hope to live up to that in everything I do on and off the court.”
Her heartfelt message quickly went viral, with fans from all over the world applauding her humility and maturity. Social media was flooded with positive reactions, and hashtags like #EmmaXEmirates, #DreamAccelerator, and #RaducanuRising began trending within hours of the announcement.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airlines, also expressed admiration for the young star. “Emma Raducanu is a true embodiment of perseverance and global ambition. Her story reflects the very spirit of our campaign — to accelerate dreams through dedication and opportunity. We are proud to support her journey to success,” he said.
Industry experts have noted that this partnership signals a shift in Emirates’ marketing strategy, focusing more on young, inspiring athletes rather than only established global figures. The airline has previously partnered with football giants like Real Madrid and Arsenal, as well as major sporting events such as the ATP Tour and Formula 1.
For Raducanu, this deal marks a turning point in her comeback story. After facing multiple injuries and coaching changes, she has been working tirelessly to rebuild her form and confidence on the WTA circuit. The partnership with Emirates not only provides financial stability but also global exposure, reaffirming her place as one of the sport’s most marketable and beloved young players.
As she prepares for the 2026 season, Raducanu’s message remains simple yet powerful: “Dreams don’t fade — they evolve. With the right support, I’m ready to chase mine again.”
With this monumental collaboration, both Emma Raducanu and Emirates Airlines have reminded the world that great dreams, when nurtured with passion and partnership, truly have no limits.
