The tennis world was left speechless after the incredible announcement by the president of the Six Kings Slam, Turki Alalshikh. A few hours after Jannik Sinner’s victory at the prestigious tournament, Alalshikh declared that the Italian champion will receive 10% of the tournament fees, turning him into a co-owner and integral part in defining the future of tennis in the Middle East. At the same time, the tournament will be renamedSinner’s Seven Kings Slam.
Turki Alalshikh defined Sinner as “not just a champion, but a true king”, underlining how the young Italian’s talent and dedication have revolutionized the tournament. The decision to hand over a significant portion of the tournament to an athlete is unprecedented in the history of tennis, confirming Sinner’s global impact and the recognition of his role not only as a player, but also as a strategic figure in the growth of international tennis.
With this move, the Six Kings Slam is preparing to become a point of reference in the global tennis scene. Sinner’s presence as a co-owner not only strengthens the prestige of the tournament, but offers new growth and development opportunities for tennis in the region. The initiative could attract further sponsors, international talent and investment, consolidating the Middle East as a protagonist in the world tennis calendar.
Fans and international media welcomed the news with enthusiasm and surprise. Social networks were flooded with messages of congratulations for Sinner and appreciation for the originality of Alalshikh’s gesture. Industry experts underline how this decision could mark a historic precedent, transforming the relationship between champions and tournament organizers into an innovative model.

Jannik Sinner is no longer just a champion on the court, but also a protagonist in the management and future of international tennis. Its 10% share in the Six Kings Slam and renames it toSinner’s Seven Kings Slamthey represent an extraordinary recognition, destined to leave an indelible mark in the history of sport. The future of tennis in the Middle East now looks brighter than ever, with Sinner at the center of this revolution.
