In an exclusive reveal that has shocked the sports world, Novak Djokovic has announced the signing of a groundbreaking $87.6 million contract—one that will not only transform his career but could also change the landscape of tennis forever. The details, which had been kept under wraps for months, were disclosed in a carefully timed statement on his social media platforms earlier today.
The 38-year-old Serbian, who has long been a force in tennis, with 24 Grand Slam titles to his name, has extended his influence beyond the tennis court into a new domain that many are calling revolutionary. According to Djokovic, the contract is tied to an ambitious venture in sports technology—a partnership with a major tech conglomerate to launch a cutting-edge, AI-powered tennis training and analytics platform.
Djokovic’s involvement in the project has been rumored for months, with whispers circulating that he was collaborating with top-tier Silicon Valley firms to bring artificial intelligence (AI) into the world of professional tennis. The details, however, had remained under wraps—until now.
The Project: AI-driven Tennis Revolution
Djokovic’s new contract centers around the development of a personalized, data-driven training platform designed for tennis players at all levels, from beginners to professionals. The platform, which is set to launch in the first quarter of 2026, will use AI to analyze a player’s techniques, predict performance patterns, and provide real-time feedback for improvement. It will also utilize motion-tracking technology and biomechanics to give players deeper insights into their strengths and weaknesses.
“This isn’t just about hitting the ball well or running faster. It’s about understanding your body, your game, and how to push past limits in a way that was never possible before,” Djokovic explained in a live stream following the announcement. “Over the last few years, I’ve been working on perfecting my own training regimen, and this technology is the next step. It’s going to change everything for athletes and fans alike.”
The platform is set to be integrated into professional tournaments as well, with data from players’ matches being analyzed in real-time to provide audiences with unprecedented insights into their performance. Fans will be able to track players’ movements, shot selection, and even predict outcomes based on AI-generated models. Djokovic, who has always been a forward-thinking figure in tennis, is positioning this project as the future of the sport.
A Personal Passion: Tennis Meets Technology
Djokovic’s foray into tech isn’t a total surprise. He has always been fascinated by the intersection of sports and technology, and in recent years, he has frequently spoken about the potential for data analytics to revolutionize how athletes approach training and competition. His dedication to self-improvement has been a cornerstone of his career, and this new venture seems like a natural extension of his drive for excellence.
“This is a passion project for me,” Djokovic shared in an interview with Forbes shortly after the announcement. “I’ve always been curious about how far technology can take us. I’ve worked with some of the best trainers in the world, but now we have the tools to go even further. This isn’t just a product; it’s a new way of thinking about the game.”
The $87.6 million deal is just the tip of the iceberg. Djokovic is reportedly investing a significant portion of the funds into the development of the AI platform itself, while also securing equity in the tech company behind it. The partnership will see Djokovic involved in every aspect of the project, from the design of the technology to its integration into professional training centers and academies around the world.
Impact on Tennis and Beyond
Beyond its immediate impact on tennis, the implications of this new project could extend far beyond the sport. Djokovic’s platform is expected to inspire new technological applications in other sports, particularly in areas like injury prevention, performance optimization, and fan engagement. If successful, it could even lead to the development of AI-driven training tools for athletes across all disciplines, fundamentally reshaping how training is conducted.
Many within the tennis community are excited about the possibilities. Renowned tennis coach and commentator Paul Annacone, who has worked with top professionals including Pete Sampras and Roger Federer, called the move “game-changing.” He noted that while tennis has long embraced video analysis and statistical tracking, the integration of AI into the sport could be a game-changer for younger players looking to improve their skills.
“Imagine a young player, someone in their teens, who can get feedback not just from a coach, but from an AI system that watches their every move, analyzes their shots, and tells them exactly what they need to do to improve,” Annacone said. “It’s going to make tennis a much more personalized experience.”
