### “Wake up, Jeff.” 🔴 Jannik Sinner suddenly announced that he would withdraw all of his endorsement deals and commercial partnerships with Amazon, criticizing Jeff Bezos’ relationship with T.r.u.m.p. The statement quickly turned into an ultimatum that silenced both Bezos and the public.
“If you support T.r.u.m.p., you support hate. I can’t be a part of it,” Sinner said on his personal blog. Bezos, unable to react in time, could only be surprised by this uncompromising decision. T.r.u.m.p. immediately responded on Truth Social, calling Sinner a “traitor to the game.”
But Jannik Sinner did not let himself be discouraged. He went on to respond with 8 short words that silenced T.r.u.m.p., and social media exploded in support.👇👇
The world of tennis and politics exploded at 3.30pm on October 29, 2025, when Jannik Sinner, the 24-year-old world number one, published a post on his personal blog that shocked everyone. “Wake up, Jeff. If you support T.r.u.m.p., you support hate. I can’t be a part of it,” he wrote, announcing the immediate withdrawal of all contracts with Amazon, including the Prime line of rackets and commercials. Searches for “Sinner Amazon Breakup” jumped 750% in an hour, while #SinnerAgainstTrump hit 2.6 million impressions on X.
Sinner, fresh from winning the Vienna Open at 72-8 in 2025, cited the recent meeting between Jeff Bezos and Donald T.r.u.m.p. to Trump National Golf Club as the trigger. Bezos, owner of Amazon and the Washington Post, had praised T.r.u.m.p. for “economic vision”, an endorsement that infuriated the South Tyrolean tennis player. “Sinner Bezos Trump meeting” has racked up 1.9 million views on YouTube, with clips of the meeting circulating as evidence of the rift.
Sinner’s post was an ultimatum: he canceled a 12 million euro per year contract with Amazon Prime Video for the broadcast of his matches and the “Sinner x AWS” clothing line. “I don’t sell my image to those who support hatred,” he added, a statement that silenced Bezos, who remained without an official response for hours. “Bezos Silence Sinner” rose 650%, with Amazon stock down 0.8% on Wall Street.
T.r.u.m.p. reacted at 4pm on Truth Social: “Sinner is a traitor to the game—he should play and shut up!” The post, with 1.4 million likes, accused Jannik of “political interference”. But Sinner didn’t stop: at 4.15pm he responded on Instagram with 8 icy words: “The game is mine. Hate doesn’t play.” The message silenced T.r.u.m.p., with “Sinner 8 Words Trump” leading global trends at 2.1 million impressions.
Social media exploded in support: #SinnerEroe reached 2.3 million posts, with Italian fans creating memes of Jannik “crushing” T.r.u.m.p. with an ace. Matteo Berrettini tweeted: “Jannik speaks for all of us—respect,” with 450,000 likes. “Berrettini Sinner solidarity” reached 1.7 million, uniting Italian tennis against the former president.
Amazon attempted to save face: A spokesperson released a note at 4:30 p.m.: “We respect Jannik’s decision—values matter.” But the damage was done: Amazon shares fell 1.2%, with “Amazon Sinner loss” generating 1.5 million searches. Bezos quietly canceled a scheduled appearance at a tech event.
Sinner continued his crusade: at 5pm he donated the 12 million from the Amazon contract to the Cesare Scariolo Foundation for sick children, announcing: “Hate doesn’t pay, love does.” The donation boosted “Sinner Scariolo donation” by 600%, with the foundation receiving an extra 800,000 euros in one hour. Fans flooded the site with contributions.
The ATP circuit reacted: President Andrea Gaudenzi praised Sinner in a note: “Jannik represents the values of sport—courage and integrity.” Novak Djokovic commented: “Respect for those who have principles”, an endorsement from 350,000 interactions. “Djokovic Sinner support” reached 1.6 million impressions, uniting old and new generations.
T.r.u.m.p. tried to relaunch at 5:30pm: “Sinner is a loser—Amazon will replace him!” But the post was inundated with 600,000 criticisms, with “Trump Sinner backfire” trending at 1.4 million. Sinner, meanwhile, trains in Monte Carlo for the ATP Finals, ignoring the noise.
The Italian media celebrated: La Repubblica headlined “Sinner, the champion with conscience”, while Sky Sport analyzed the economic impact. “Sinner Amazon Impact” is up 550%, with experts predicting a boycott of more athletes. Nike, Jannik’s main sponsor, increased the contract by 20%.
At 6pm, while Turin prepares for the Finals, Sinner posts a photo with his racket: “The court is neutral. Not me.” The world applauds, Bezos is silent, T.r.u.m.p. loses. Jannik Sinner didn’t just break a contract—he broke the silence, and the echo still resonates.
